Alana Parker
Chief Marketing Officer

Alana Parker joined RFBI in 2015 as RFBI’s first Chief Marketing Officer. She is a strategic marketing and communications professional with over 20 years of experience and is passionate about breaking down negative perceptions about aged care and supporting older Australians to have the best possible aged care experience.

Alana began her career at Chubb Australia before moving to the UK where she spent three years working in brand management and sales. She moved back to Australia in 2005 and since this time, has held a variety of senior leadership positions, building marketing teams and devising strategies to achieve business growth.  

At home, Alana and her husband try and instil their passion for adventure in their children, making time each year to visit somewhere new. When not at work or travelling, Alana enjoys watching her children play sport, reading and bush walking.